The packaging was very alluring; styled white with blue trimmings, a push-pump on top (this was a major selling point) and a smiling Caucasian woman applying the ointment to her face beneath the crisp blue lettering: Dermapure Reinvigorating Daily Facial Cleanser. The back of the bottle was, of course, a list of the hundreds of intentionally obfuscated chemical names that went into the manufacturing of the cream. The product came to fruition under Jim Norton, who was a rising star, and held the distinction of being the fastest developed product in Dermapure‚Äôs history. Norton received a hefty bonus for the celerity of the project, and all was well until the post-release product review the following month. Continue reading “Dermapure”